Mid-Engine Corvette Aims For A Younger Crowd - C8 Corvette Forum
 
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post #1 of 5 (permalink) Old 08-04-2016, 02:52 PM Thread Starter
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Mid-Engine Corvette Aims For A Younger Crowd



Fact is, the Corvette’s demographic is aging and Chevy needs to do something in order to draw in the younger crowd.


Expected to go on sale early 2019, eighth-gen Corvette C8 (internally called “Emperor”) should be unveiled in early 2018. To make it more appealing to the younger demographic, Chevy plans to make the rumored mid-engined Corvette a reality. This has even been confirmed by a former GM employee; ““It’s happening. Mark Reuss wants it,” referring to the automaker’s global product development chief. “It’s the worst-kept secret in town.””

The Corvette’s mid-engine platform will give GM the flexibility it needs to produce performance variants like an all-wheel drive or the recently popular plug-in hybrid powertrains that has electric motors sending power to the front wheels. A mid-engine hybrid Corvette may be able to compete with other hybrid supercars like the Acura NSX and Porsche 918 if it’s priced right.

If they plan to aim for the younger crowd, Chevy will have to price the Corvette C8 right. They can’t slap on a $450,000 sticker price like the Ford GT but Chevy can’t price it too low either. There’s some wiggle room to price the C8 a bit above the base C7’s $55,445 MSRP but it can’t be increased too much.

Even if Chevy fails at making the C8 appealing to the younger market, they still have the faithful enthusiasts to fall back on and those guys have already started putting down deposits. One of the top three Corvette dealerships in the United States already has around two dozen people put down a $2,000 deposit for the C8.
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post #2 of 5 (permalink) Old 08-05-2016, 09:42 AM
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That's the only thing manufacturers can do if they want to survive once their main demographic ages. I think Buick is trying to appeal to the younger crowd too but it doesn't seem to be going too well for them.

The Corvette C8 should do a lot better.
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post #3 of 5 (permalink) Old 08-05-2016, 10:21 AM
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Buick is definitely trying to do the same thing but it just won't work.

We do see a lot more "young" people buying vettes now though. The only thing is, realizing the price point, how young is young that can really afford it ?
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post #4 of 5 (permalink) Old 08-10-2016, 09:26 AM
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Maybe they'll come out with all three variants at the same time!
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post #5 of 5 (permalink) Old 08-10-2016, 10:50 AM
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I think that would be the best option. It would be a great idea to bring them all out at the same time just so their attacking different competition all at once. It'll cause a huge buzz in the scene that'll attract some good attention
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